eLife - scientific journal
eLife is a non-profit organisation inspired by research funders and led by scientists. Their mission is to help scientists accelerate discovery by operating a platform for research communication that encourages and recognises the most responsible behaviours in science. They approached us on a freelance basis - we delivered various literature that detailed their processes to publication and other creative media such as posters and exhibition packs. We loved working with eLife!
Making sure that the reader has all the information they require is one thing but making sure it clean and consistent is another. Precise layouts and typography use held by strict guidelines was followed in all the mailers. A special mailer was designed to congratulate the Nobel Prize awarded to Randy Schulman. All were well received spurring on more designs!
Posters were a great tool for eLife. Bold, clever use of their corporate colours meant that the message was always clear and the style was consistent with a brand that was tight but creative!
Adverts used in journals, at exhibitions and internally at the offices of eLife were essential. Messages were clear with great typography and fantastic images.