Abrey Farms approached us originally to design a new potato box that they could take to markets and allow them to raise their profile. It evolved into a rebranding exercise, and from it came a new identity, two new onion boxes and a large signage project. The rebrand is still ongoing and new briefs keep rolling in.
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Beautiful classic typography and an abstract group of fields gave the Abreys Farm extra vigour and honoured the prestigious amount of time the company has been running.
At market, seeing boxes from a distance makes a big difference. We were asked to design a box that would be both eye-catching, clean, simple and clever. The whole layout runs flawlessly around the box stopping only for a side that has the address and produce details on it. The grey takes the base colour of the boxes and throughout all the produce grown, the colour changes on the logo and 'field' suit the product range and help colour code it all.