G's Fresh - Farm Folk
Amazon required a new range of fresh produce to add to their launch of 'Amazon Fresh'. G's came to us asking for a farm shop based theme.
We created 'Farm Folk'.
A cool vintage themed logo was created for Farm Folk - harking back to the ideals of farms shops and traditional farming methods. A cool postage stamp idea was created with the design being able to change in colour to aid the coding of product groups. It was very well received by AmazonFresh and G's.
Bright strong colours helped lift the labels against the fish produce. No matter what size the labels were they all worked well.
All the labels were double sided allowing for the barcode, best before date and other accreditations to placed on the reverse. This meant that the consumer saw only the information they needed to buy the produce. The customer's way of viewing was through a computer screen so everything needed to work from a relatively small viewing area and without the ability to handle the produce first.